Panamax Tanker

Panamax Tanker

Solar Sailor, Australia

Solar Sailor, Australia

Thursday, May 1, 2008

Team 18:

Jenna Mein - New Zealand
Juliana Caceres Giraldo (Juli Caceres) - Colombia
Maria Camila Herrera Sepulveda (Camila) - Colombia
Olaoye Oyinkansola Kofoworola (Snowflakes) - Nigeria
Unuyeno Oluowho Sunday - Nigeria
Kevin Stuparek (Mr. Stuparek) - USA
John Mehrman - USA

The Personal World Clock

A useful link to see which team memebrs are awake, asleep, or working at a similar time to you.

The Personal World Clock

Day One: Introduction

Hey guys! Welcome to the 2008 Global Enterprise Experience.

Our challenge over the next three weeks is to develop a six page business concept proposal on a profitable product or service that meets the needs of the world's poor.

This topic is based on the ideas of C. K. Prahalad published in his book, “The Fortune at the Bottom of the Pyramid”.

Usually we aim to develop products and services for the wealthy. However, Prahalad produced a series of case studies showing that there is a viable market amongst the world’s 4 billion people who earn less than US$2 per day.

In order to succeed in this market we must radically rethink our business strategy to achieve at least a 90% price reduction, while still maintaining world class quality. We must engage in partnership with the consumers, and match the product or service exactly to meet the consumer’s needs.

I have attached some external links for you to do some background reading, if interested:
(hopefully you can all access the links)

http://www.strategy-business.com/press/freearticle/06306?pg=all http://www.12manage.com/methods_prahalad_bottom_of_the_pyramid.html
http://bop-protocol.org/

What an exciting challenge we have ahead of us!

Our work is to be submitted via email by GMT 23:59 on May 22.
Along with the business concept proposal, we must all submit a one page journal outlining our GEE experience and the insights we gained along the way.

Treat this blog site as your journal - use it to express your thoughts, concerns, questions, and ideas about our team challenge. Be as open or as frank as you wish. I believe it will be a good way of tracking our progress and development as a team, and may be useful when writing our final journal summaries.

It is also a good way for us to get to know each other on a more personal level, which will help to create better working relationships. It would be great if everybody could introduce themselves and their countries, even upload photos, so we have a good idea about who we are as a team.

Once the introductions are complete and the competition is underway, I suggest that we hold regular meetings using a media and time that is accessible to everybody. It is going to be very difficult to coordinate ourselves accross different timezones, so if we can organise some of the smaller details immediately it will make things run much more smoothly!

There are a number of communication options, such as MSN messenger, Skype video conferencing, Yahoo chatrooms etc. Please let me know which you would prefer.

I think that is all for now. I look forward to hearing from you all soon!

Jenna